Affiliate Disclosure

THIS AFFILIATE DISCLOSURE COMPLIES WITH FTC GUIDELINES AND EXPLAINS OUR AFFILIATE MARKETING PRACTICES.

This Affiliate Disclosure explains the affiliate marketing practices of Pixel Reef, LLC ("Pixel Reef," "we," "us," or "our") in connection with SetWar and related services. This disclosure is provided in compliance with the Federal Trade Commission's (FTC) guidelines on endorsements and testimonials (16 CFR Part 255).

We are committed to transparency in all our business relationships and want you to understand when we may receive compensation for recommendations or links to third-party products and services.

1. Current Affiliate Status

As of the last update of this disclosure, SetWar and Pixel Reef do not currently participate in any affiliate marketing programs or maintain affiliate partnerships. We do not currently:

• Receive commissions from third-party product or service recommendations
• Participate in affiliate networks or referral programs
• Include affiliate links in our content or communications
• Receive compensation for product reviews or endorsements
• Engage in sponsored content or paid partnerships

All product recommendations, if any, are made based solely on their merit and potential value to our users, without any financial incentive.

2. Future Affiliate Relationships

We may establish affiliate relationships in the future to help support the development and operation of SetWar. If we do implement affiliate marketing, we will:

2.1 Full Disclosure

• Clearly and prominently disclose all affiliate relationships
• Update this disclosure page with specific affiliate partnerships
• Mark affiliate links with clear indicators such as "affiliate link" or "sponsored"
• Notify users via email or service announcements when we begin affiliate marketing

2.2 Content Standards

• Only recommend products and services we genuinely believe provide value to game masters
• Maintain editorial independence and honest opinions regardless of affiliate status
• Clearly separate promotional content from educational or informational content
• Test and evaluate products before recommending them when possible

2.3 Transparency Requirements

• Include affiliate disclosures at the beginning of relevant content
• Use clear, unambiguous language in all disclosures
• Ensure disclosures are visible and not hidden in fine print
• Provide disclosures in multiple formats (text, audio, video) as appropriate

3. Types of Potential Affiliate Relationships

If we establish affiliate relationships in the future, they may include:

3.1 Gaming Products and Services

• Tabletop RPG books, supplements, and digital products
• Virtual tabletop platforms and gaming software
• Dice, miniatures, and gaming accessories
• Digital art and asset marketplaces
• Game master tools and utilities

3.2 Technology and Software

• Web hosting and domain services
• Software tools for content creation
• Cloud storage and collaboration platforms
• AI and machine learning services
• Design and productivity software

3.3 Educational Resources

• Online courses and training programs
• Books and educational materials
• Workshops and conferences
• Certification programs

3.4 Business Services

• Payment processing services
• Analytics and marketing tools
• Legal and professional services
• Business software and applications

4. FTC Compliance and Guidelines

4.1 Material Connection Disclosure

In accordance with FTC guidelines, we will disclose any material connection between SetWar/Pixel Reef and companies whose products or services we recommend. This includes:

• Financial compensation or commissions
• Free products or services received for review
• Business relationships or partnerships
• Equity stakes or ownership interests
• Any other form of compensation or benefit

4.2 Disclosure Standards

All affiliate disclosures will be:

• Clear and Prominent: Easily visible and understandable
• Proximate: Close to the affiliate content or links
• Unambiguous: Using plain language that clearly conveys the relationship
• Consistent: Applied uniformly across all platforms and content types

4.3 Honest Opinions

We commit to providing honest, unbiased opinions and recommendations regardless of affiliate status. Our reviews and recommendations will be based on:

• Actual experience with products or services
• Objective evaluation of features and benefits
• Consideration of our users' needs and interests
• Comparison with alternative options
• Honest assessment of limitations or drawbacks

5. User Rights and Protections

5.1 No Additional Cost

If we use affiliate links in the future, clicking these links and making purchases will never result in additional costs to you. Affiliate commissions are paid by the merchant, not by the customer.

5.2 Alternative Options

We will always strive to provide information about alternative options and will not exclusively promote affiliate products when non-affiliate alternatives may be more suitable.

5.3 Editorial Independence

Our editorial content and product recommendations will remain independent of affiliate relationships. We will not allow affiliate partnerships to compromise the quality or objectivity of our content.

5.4 User Feedback

We encourage user feedback about our affiliate practices and will consider concerns about potential conflicts of interest or inappropriate promotions.

6. Revenue and Business Model

6.1 Primary Revenue Sources

SetWar's primary revenue comes from:

• SetWar Pro subscription fees
• Direct user payments for premium features
• Potential future premium content or services

6.2 Affiliate Revenue (If Implemented)

Any future affiliate revenue would be:

• Supplementary to our primary business model
• Used to support platform development and operations
• Disclosed in our annual reports or business updates
• Managed in accordance with applicable tax and business regulations

6.3 Financial Transparency

We are committed to financial transparency and will provide general information about our revenue sources and business model to maintain user trust.

7. Third-Party Relationships

7.1 Business Partnerships

We may form business partnerships that are not affiliate relationships, such as:

• Integration partnerships with other gaming platforms
• Content licensing agreements
• Technology partnerships for service improvement
• Marketing collaborations without financial compensation

These relationships will be disclosed when relevant to user experience or content recommendations.

7.2 Sponsored Content

If we publish sponsored content in the future, it will be:

• Clearly marked as "Sponsored," "Advertisement," or "Paid Partnership"
• Distinguishable from editorial content
• Subject to our editorial standards and user value requirements
• Disclosed at the beginning of the content

8. International Considerations

8.1 Compliance with Local Laws

If we engage in affiliate marketing, we will comply with applicable disclosure requirements in all jurisdictions where we operate, including:

• European Union consumer protection regulations
• UK Advertising Standards Authority guidelines
• Canadian Competition Bureau requirements
• Australian Consumer Law provisions
• Other relevant international standards

8.2 Currency and Tax Implications

We will clearly disclose any currency conversion implications and ensure compliance with tax reporting requirements in relevant jurisdictions.

9. Updates and Changes

We will update this Affiliate Disclosure when:

• We establish new affiliate relationships
• We modify existing affiliate practices
• FTC guidelines or applicable laws change
• We receive feedback requiring clarification
• Our business model evolves

Material changes will be communicated to users through:

• Email notifications to registered users
• Prominent notices on the SetWar platform
• Updates to this disclosure page with change logs
• Social media announcements when appropriate

10. Contact Information

If you have questions about our affiliate practices, potential conflicts of interest, or this disclosure:

Business Development Team
Pixel Reef, LLC
Website: pixelreef.org
Affiliate Inquiries: partnerships@pixelreef.org
General Questions: legal@pixelreef.org
User Support: support@pixelreef.org

We welcome feedback about our affiliate practices and are committed to maintaining transparency and trust with our user community.

Last Updated: January 2, 2025